A hard to navigate e-commerce store is terrible for business, especially in this day and age where speed is of the essence. The new generation of shoppers will merely bounce off your store if they find that it's hard to navigate. To ensure secure navigation, introduce a navigation bar at the top of your e-commerce store's home page. Also, make sure you have a menu on the side of the home page to enable your customers to go straight to where they want to be. Every page should be labeled to prevent your customers getting lost when navigating to their favorite product. Also, make sure there is a return to homepage option on every page to enable customers to go back to the e-commerce websites front page.
A site map is also an important aspect when looking to make your e-commerce store easy to navigate. If you’re utilizing WordPress or Magento as your content management system, creating a sitemap should be easy. Apart from helping search engine spiders and crawlers index your site, a sitemap helps site visitors to find their way through your e-commerce website.